In this episode, Nadzia Laskar discusses the role of product marketing in setting up a business for success. We cover topics such as go-to-market strategies, value proposition testing, and pricing.

The podcast has 4 sections:

- Intro & overview of Product Marketing

- Most Asked Questions

- Myth Buster

- Threshold concept

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In this discussion we unpack:

• The role of Product Marketing and how it differs from Product and Marketing
• Go-to-market strategies
• Value proposition testing techniques and differences between B2C and B2B businesses
• Strategies on pricing testing
• The essential mental model needed to grasp Product Marketing

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Where to find Nadzia Laskar:

• https://www.linkedin.com/in/nadzia/

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Where to find Diana Matei:

• https://www.linkedin.com/in/diana-eugenia-matei/

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Timestamps:

[01:45] Intro to Product Marketing

[07:48] Bridging the Gap: Translating Product Features into Customer Value

[12:09] Communicating User Features

[14:37] The value of Product Marketing to the business

[16:38] Most Asked Questions

[21:53] How to test Value Propositions

[28:01] Value Prop testing in B2B companies

[31:04] Determining Pricing

[35:33] Debunking Myths about Product Marketing

[40:44] The Threshold Concept of Product Marketing