All content for DMOU: Destination Marketing Organization University is the property of dmou and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
174: Kelly Wolgamott • The Scents of Pure Michigan
DMOU: Destination Marketing Organization University
26 minutes
1 month ago
174: Kelly Wolgamott • The Scents of Pure Michigan
Pure Michigan is one of (if not) the most iconic tourism marketing brands in history, completely transcending logo or tagline. Kelly Wolgamott joins us for a fascinating conversation covering the origins of the campaign, its future vision…and its entrance into the fragrance space to allow destination fans and the curious to experience the scents of Pure Michigan. And, insights into how the voice of the brand is being expanded for future generations. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
