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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
172: John David • The Surprising Impact of Spectator Sports Events
DMOU: Destination Marketing Organization University
34 minutes 52 seconds
2 months ago
172: John David • The Surprising Impact of Spectator Sports Events
Over the past 40 years, Sports Tourism has grown into a juggernaut for many destinations across North America. Most of the economic impact statistics have focused on participatory Sports Tournament events. But there is another facet of Sports Tourism that has previously gone undocumented… and that is Spectator Sports events. On this edition of DMOU, we welcome John David, the CEO of Sports ETA to share findings of this landmark study as well as his take on how virtually every community can benefit from the Sports Tourism economy. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
