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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
171: Cassandra McAuley • The Powerful New Futures Study
DMOU: Destination Marketing Organization University
29 minutes 34 seconds
3 months ago
171: Cassandra McAuley • The Powerful New Futures Study
Every few years, Destinations International commissions a study to help Destination Leadership understand, interpret and marshal the future. Called the Futures Study and conducted by MMGY NextFactor, this year’s edition stakes out new ground and strongly suggests tactics for future success. On this episode of DMOU, we welcome Cassandra McAuley to discuss the methodology, findings and recommendations of this breakthrough edition of the Futures Study. Join us…and secure your copy, pronto.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
