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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination Leadership
DMOU: Destination Marketing Organization University
34 minutes 7 seconds
3 months ago
170: Julie Gilbert • Moving a DMO from Destination Marketing to Destination Leadership
On this edition of DMOU, we welcome Destination Door County CEO Julie Gilbert to discuss how under-managed tourism had begun to challenge the summer retreat of my youth. A half a century ago, Door County was a quaint, easy to maneuver vacation destination for those of us who had discovered these unique villages. As she arrived in 2021, it was clear that action was needed to preserve paradise. In this episode, we’ll discuss Sustainability, Community Relations and developing a substantial Grant Program that endears the DMO to its residents. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
