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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
168: Mike Testa • Transforming a Government Town to a Fun Town
DMOU: Destination Marketing Organization University
32 minutes 32 seconds
4 months ago
168: Mike Testa • Transforming a Government Town to a Fun Town
Sacramento is a city that had traditionally looked to meetings and conventions as its target market; after all, it is the State Capital. But Visit Sacramento CEO Mike Testa saw that as a one-trick pony approach. In this conversation on DMOU, you’ll hear Mike’s take on building a leisure brand based on culinary excellence and major magnet events that have transformed Sacramento’s image as a government town. It’s a very cool conversation. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
