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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset
DMOU: Destination Marketing Organization University
32 minutes 47 seconds
7 months ago
164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset
We’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major brands in his career…and today, he heads the DMO in Labette County KS, based in a town of 10,000 people. And, yet…in this fascinating episode, Jim shares how he runs his small town DMO like a million dollar operation. Cool concepts for big and small destinations…and everyone in between. Join us.
DMOU: Destination Marketing Organization University
DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
