Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Smart-CEO Wolfgang Ufer über Auto-E-Commerce und die Frage nach dem Kult-Smart
DMEXCO Podcast by Verena Gründel
32 minutes 4 seconds
6 months ago
Smart-CEO Wolfgang Ufer über Auto-E-Commerce und die Frage nach dem Kult-Smart
„Vor drei, vier Jahren ging ja jeder davon aus, dass der Anteil der Onlineverkäufe im Autohandel stark auf die 25 Prozent zugeht. Aber ich muss ganz ehrlich sagen, ich kenne keinen Autohersteller, der diese Zahlen geschafft hat.“ – Wolfgang Ufer, CEO von Smart Deutschland, gibt im Gespräch mit Verena Gründel spannende Einblicke in die digitale Transformation der Marke Smart. Seit 2020 verkauft Smart ausschließlich Elektrofahrzeuge und setzt auf eine Kombination aus digitalem Vertrieb und persönlicher Beratung. Im Marketing peilt er “100 Prozent Effizienz” an. Mehr zu seiner Strategie erfährst du im Podcast. Markiere dir schon mal den 17. und 18. September 2025 im Kalender: Denn die DMEXCO in Köln darfst du nicht verpassen. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Sichere dir hier dein Ticket für die Gala des Deutschen Digital Awards 2025:https://www.deutscherdigitalaward.de/tickets/
DMEXCO Podcast by Verena Gründel
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
