Have you ever wondered what it’s like inside NBA locker rooms with legends like Michael Jordan and Kobe Bryant? Or what it takes to build your own media brand from the ground up?
NBA Insider Brandon “Scoop B” Robinson joins the DJ’s Sports Show to share his incredible rise in sports media, stories about Michael Jordan and Kobe Bryant, and insights on entrepreneurship and NBA journalism.
In this exclusive episode, I sit down with Scoop B Robinson—one of the NBA’s most connected insiders—to talk about his journey from Slammin’ Planet with the New Jersey Nets to becoming a respected NBA journalist and entrepreneur.
Scoop B shares behind-the-scenes stories, lessons from covering some of basketball’s greatest players, and advice for anyone chasing a career in sports media or content creation.
If you love basketball stories, NBA interviews, and sports journalism insights, this episode is for you.
0:00 - Intro
1:15 - Growing Up In Essex County & Manhattan
2:15 - Sports Beginnings
5:11 - Co-Hosting Slammin Planet for the New Jersey Nets and Starting a Career in Journalism
14:10 - Mentors
17:30 - Getting Media Reps At Don Bosco Prep, Eastern University & Hofstra
23:05 - How Do Sports & Hip-Hop Relate? Building Relationships With Athletes
26:20 - NBA Stories, LeBron To Lakers, Kyrie
31:12- Meeting Kobe's Dad
32:35 - Last Dance Bulls, Ron Harper, Dennis Rodman
36:16 - MJ & Scottie
37:50 - Shaq & Kobe
41:15 - Writing For CBS, Working with SiriusXM & ESPN Radio
46:28 - Launching Scoop B Radio
50:10 - Interviewing Sports & Music Figures, Going Viral While Breaking Westbrook Trade
56:00 - The Evolution Of Journalism
57:36 - Balancing Speed & Accuracy In Journalism
59:52 - Advice To Young Creators
1:01:40—Advice to Younger Self
1:01:50 - Goals For Scoop B Radio
1:02:07 - Life's Pivot Moment
1:02:26 - Preparing For Being On Air
1:03:20 - Best NBA Players You've Seen In Person
1:03:30 - All-Time NBA Starting Five, Top Five NBA Players All Time
1:05:00 - Favorite Hobbies Outside Sports
1:10:30 - Top Music Artists & Rappers of All Time
1:12:57 - What Keeps You Motivated?
1:13:45 - Defining Greatness
1:14:00 - Potential Future Guest
1:14:50 - Legacy
Check out Scoop's Recent Forbes Feature: https://www.forbes.com/sites/coreincarter/2025/11/03/nba-insider-scoop-b-inside-a-day-fueled-by-faith-and-hustle/
Forbes Video Interview: https://www.youtube.com/watch?v=AbBVkqCsLu4
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