#4: The Brand Wizard Shaun Neff On Building Multiple +100M Culture Driven Brands

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Divot

Derek Andersen

23 episodes

2 days ago

Divot brings you weekly conversations with the people building the future—founders, creators, athletes, and visionaries pushing the limits of business, technology, sports, and entertainment. We go beyond success stories to explore the real moments that define a journey—the risks, the failures, the breakthroughs, and the lessons that can help you on your path. Stories of people making their mark, and how you can too. New episodes every Wednesday. #DivotPodcast #Business #Tech #Sports #Entertainment #Innovation

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#4: The Brand Wizard Shaun Neff On Building Multiple +100M Culture Driven Brands

Divot

1 hour 4 minutes 57 seconds

7 months ago

#4: The Brand Wizard Shaun Neff On Building Multiple +100M Culture Driven Brands

How does a creative entrepreneur go from selling beanies to becoming the "Branding Whisperer" behind some of the most culturally iconic brands of our time? Shaun Neff is the legendary brand builder and founder of Neff Headwear, and the force behind Moon, Pattern, Base, and Sun Bum. He’s partnered with stars like Kendall Jenner, Millie Bobby Brown, and Snoop Dogg — and he's also co-owner of the X Games and LAFC.

In this inspiring conversation, Shaun breaks down the mindset, strategy, and raw storytelling behind his brand magic. You’ll hear how he spots breakout markets, builds products people obsess over, and navigates real partnerships with A-list talent.

From launching the disruptive fragrance brand Noise to saving Sun Bum from the brink, Shaun reveals how to build lasting brands that scale — and how staying true to your story is the ultimate superpower.

👉 Subscribe for more founder stories that move culture and scale companies.

Follow Shaun - Instagram: https://www.instagram.com/shaunneff/

Follow Derek - X (Twitter): https://x.com/derekjandersen

Episode Partners:

Notion

Startups get up to 6 months free of Notion with unlimited AI. Use code SGXNotion: https://ntn.so/startup

Google Cloud

Accelerate your AI startup with Google for Startups Cloud Program: https://partners.startupgrind.com/partner/google-cloud/

Follow Divot:

YouTube: https://www.youtube.com/@Divotpod

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#ShaunNeff #BrandingWhisperer #BrandStrategy #InfluencerMarketing #StartupAdvice #DivotPodcast