Norma brings more than 20 years of experience in DE&I. as a thought leader, Professional Speaker, and Entrepreneur.  She is the Co-Founder of SpeakTu, a Workforce Insights Analytics tool that supports Social scoring for ESG and Fair Pay Transparency compliance across the globe.  In her most recent roles at Softpath System and its subsidiaries OPTEVUS and WYDUR. Norma has supported internal and external company initiatives as a DE&I subject matter expert. Her other responsibilities during her tenure included managing corporate social responsibility activities, team member engagement tactics, and diversity learning initiatives including supplier diversity programs. In other roles at Year Up and DeVry University, Norma spearheaded the new business expansion and re-engineered corporate engagement efforts with Fortune 500 companies.

Norma serves as a board member of HoPe (Hispanic Organization Promoting Education).  She has also served in leadership roles for the American Staffing Association, Association of Latino Professionals for America, Prospanica, SafeAmerica, YWCA, and the Military Support Ministry in Marietta, Georgia. Norma is an alumna of Leadership Cobb, Cobb County Honorary Commanders, and Cultivating Hispanic Leadership Institute for the Georgia Hispanic Chamber of Commerce and Leadership Council.

Norma earned her Bachelor of Business Administration in Management from Robert Morris University in her hometown of Chicago. She also holds a Master of Business Administration degree in International Business from Keller Graduate School of Management. Norma is married to Rudy and has two children, Rudy, and Isabel. Norma’s preferred pronouns are she, her, and hers.