Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations).

Talking Points

• The Concept of the Experience Economy
• Progression of Economic Value
• Transformations and Their Impact
• Threshold: Guiding Transformations
• Transitioning from Service to Transformation Economy
• Skipping the Experience Stage
• Charging for Transformation
• Subscription Model as a Solution
• Value-Based Pricing vs. Hourly Billing
• The Revelation Document
• The Concept of Moral Injury

And here's the link to the document we discussed on the show:
THRESHOLD - A REVELATION for the Transformation Economy

About Ed

Ed Kless believes entrepreneurs continue the work of creation and that business exists to promote human flourishing. To advance this vision, he cofounded THRESHOLD, where he guides professional leaders and teams through edifying transformation. Previously, Ed served as Sage’s senior director of partner development and strategy, hosted the Sage Thought Leadership Podcast, and designed curricula for Sage Partners and Customers. He also co-hosts The Soul of Enterprise with Ron Baker, his friend and fellow THRESHOLD co-founder.

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Before you go!

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!