Shoaib Ahmed, Founder, Brand Storyteller, Ghostwriter, and Digital Nomad, joins Jeff to talk about building a business that actually works for you. We get into personal branding that drives results, solopreneur freedom, the reality behind it, and how Shoaib curates what he calls his “little life”, for more freedom, flow, and focus. He shares how he approaches content, and what it’s like to ghostwrite for everyone from global execs to Gen Z founders, how numbers and narratives go hand in hand,...