How Do We Make AdTech More Accessible To SMEs & The Adoption of AI - With Simon Wallace | S1

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Discussing New Approaches In AI, Data and Tech

Eric Walker-Rawson

11 episodes

6 days ago

Hello! I'm Eric Walker-Rawson, founder of Talos Executive Search, and this is Discussing New Approaches: a podcast aimed at sitting down with interesting people and discussing new approaches in their fields of expertise. If you want to learn about new and cutting-edge approaches in AI, Data, Technology and the wider Scientific world, this is the show for you! Each season will take place over a year, almost like a research project. My eventual aim is to take questions from the DNA community and follow up directly with the guests, taking the discussion even further. Join the journey.

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How Do We Make AdTech More Accessible To SMEs & The Adoption of AI - With Simon Wallace | S1 | Ep1

Discussing New Approaches In AI, Data and Tech

27 minutes 27 seconds

1 year ago

How Do We Make AdTech More Accessible To SMEs & The Adoption of AI - With Simon Wallace | S1 | Ep1

| Discussing New Approaches |

Hello! I'm Eric Walker-Rawson and this is Discussing New Approaches.

Why am I doing this? Part of my job is interviewing intelligent people for leadership roles in Data & Analytics, Tech and Artificial Intelligence/Machine Learning. I find these conversations fascinating, so why not record them and see if other people feel the same way?

In each instalment, I'll be virtually sitting down with an expert to dive into the DNA of strategy, pick apart the latest trends, and look towards the future.

In the first-ever episode, I had a conversation with Simon Wallace, the Founder of Demonstrandum (Data & AI consultancy), to discuss why he is focusing on SMEs as a target market for Data & AI enablement (especially for marketing efforts), how can we increase SME's accessibility to AdTech (like the adoption of AI) and what's the benefit of doing so.