EP17: Brands and Architecture Working Together

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Discovering the Architecture Middle Path

Sanjiva Weerawarana and Asanka Abeysinghe

17 episodes

5 days ago

Dive into the world of software architecture with our podcast, where we take an engaging and pragmatic approach to exploring its intricacies. Join industry veterans Sanjiva Weerawanna, CEO and founder of WSO2, and Asanka Abeysinghe, CTO of WSO2, as they share insights gained from their experience in the field. Throughout this podcast series, we'll unravel the complexities of building robust systems, improving architecture, and designing at scale while effectively solving real-world problems.

Technology

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EP17: Brands and Architecture Working Together

Discovering the Architecture Middle Path

31 minutes 55 seconds

1 month ago

EP17: Brands and Architecture Working Together

In this special live podcast episode, Dr. Sanjiva Weerawarana and Asanka Abeysinghe sit down with Selyna Peiris (Director and Chief Growth Officer, Selyn Group) and Miguel Cuñat (Founder, The Pekoe Trail). They explore how brands are built—through people, vision, and purpose. The conversation delves into personal and product branding, offering a fresh perspective on why brand awareness is crucial in the modern digital era.🔥 Key Discussion Topics:● Why brand matters for architects: shaping technology choices, trust, and adoption● The connection between personal brands, product brands, and platform strategy● Building authentic, purpose-driven brands that outlast individuals● Navigating identity and succession in business, technology, and tourism● Productizing innovation, "ecosystems of brands," and balancing legacy with adaptation● The human side of brands: storytelling, trust, and emotional connection● Real-world examples: The Pekoe Trail's collaborative journey, Selyn’s social impact, and WSO2's open source legacyHostsSanjiva WeerawaranaLinkedIn: https://www.linkedin.com/in/sanjivaweerawarana/Twitter: @sanjivaMedium: https://medium.com/@sanjiva.weerawaranaAsanka AbeysingheLinkedIn: https://www.linkedin.com/in/asankaabeysingheTwitter: @asankamaBlog: https://blog.architect2architect.com/Medium: https://asankama.medium.com/Miguel CuñatLinkedIn: https://www.linkedin.com/in/miguel-cunat-40b992155/Selyna PeirisLinkedIn: https://www.linkedin.com/in/selynapeiris/#WSO2 #BrandBuilding #DigitalTransformation