Jonathan Booth, Chartered Financial Analyst and CPA accredited in business valuation, joins Discover Lafayette to share his remarkable journey from being a young boy of 11 years of age falling in love with stock investments to CEO and Managing Partner of Booth Laird Capital Management, a boutique investment firm based in Lafayette.



“My uncle would buy me stock in McDonald's…that was my birthday and Christmas present every year from all the family members instead of toys.”



Jonathan’s early exposure to investing—paired with a deep appreciation for Warren Buffett’s philosophy of buying undervalued companies with strong fundamentals—set the tone for a career defined by rigorous analysis and long-term strategy. He emphasizes patience and discipline, especially in volatile markets:




"I loved it. My uncle and I would go over the earnings releases. By the time I was in high school, I was managing my own portfolio of stocks. When I was 19, he took me to the Berkshire Hathaway annual meeting, Warren Buffett's company. They call that the Woodstock for capitalists. It's a chance to listen to Warren Buffett talk for six hours. I didn't know what to expect, but you just sit there and listen to the Oracle of Omaha, as they call him, spew wisdom."




A passionate and disciplined financial strategist, Jonathan also serves on the board of FlyGuys, the Lafayette-based drone data company in which Kevin O’Leary of Shark Tank fame recently invested $3 million in a $13 million Series A-1 funding round and led the round; O’Leary’s Wonder Fund investment will accelerate software innovation, expand global reach, and strengthen the commercial drone workforce.




Quote from Kevin O'Leary on LinkedIn: "Big news. I recently led a $13 million Series A-1 round through the Wonder Fund North Dakota. The investment went into a company that’s redefining how the physical world feeds the AI economy.Meet FlyGuys — a national network of over 16,000 FAA-certified drone pilots powering the capture and delivery of reality data at scale. From thermal roof scans to solar inspections, agriculture, and infrastructure, they handle it all. FlyGuys is the connective tissue between AI platforms and the physical world.I backed this team because their software is built to scale, their operations are rooted in service and precision, and their impact is real. AI platforms depend on clean, reliable inputs, and FlyGuys delivers exactly that. They’re not just serving today’s use cases, they’re building global infrastructure for tomorrow’s AI economy, while creating new income opportunities for drone pilots around the world. Data is the new oil. AI can’t function without it. FlyGuys is building the pipeline."




A native of Baton Rouge, and graduate of Catholic High and LSU, Jonathan originally pursued accounting. "I got a scholarship from the College of Business, and I chose accounting because I already did it. After my first semester, my professor hired me to work at his private accounting practice because I did pretty well in the class. And so I just kept getting pulled along into accounting and got my bachelor's and master's in accounting.



Jonathan's performance earned him a rare honor: “I passed the CPA exam in 2006 with one of the ten highest scores in the world, known as the Elijah Watt Sells Award.” He also passed all three levels of the Chartered Financial Analyst (CFA) exam (a minimum of three years of exams) on his first attempt.



While working at Ernst & Young, Jonathan maintained his passion for investing, ultimately founding Booth Laird Capital Management. Alongside his partner Kevin Laird, Jonathan focuses on concentrated investment strategies, targeting exceptional businesses and waiting for undervaluation.