Join Eric as he engages in a captivating conversation with Evgeny, a seasoned cybersecurity expert with 20 years of experience. Beyond his technical acumen, Evgeny is passionate about the interplay between hard and soft skills, a theme he explores in his latest book. As a consultant and media producer, Evgeny shares insights on how to effectively communicate complex ideas, drawing from his experience in moderating panels and hosting podcasts. In this episode, Evgeny and Eric explore the nuances of effective communication, especially in the digital age where virtual meetings are the norm. They discuss the importance of understanding the audience's needs, adapting presentation styles, and the art of storytelling in technical fields. Evgeny emphasizes the significance of overcoming fear and transforming it into excitement, providing practical tips on how to engage and connect with different personalities in professional settings. The conversation also touches on the challenges faced by technical salespeople and the importance of empathy and genuine interaction in building successful relationships. Whether you're a technologist, a team lead, or simply interested in enhancing your communication skills, this episode offers valuable insights into the art of balancing technical expertise with soft skills. Get Evgeniy's Latest book, Architecting Success on Amazon: https://amzn.to/4hG1QSO This podcast is made possible by GTM Delta