Join Alex Hobcraft, founder of AWH Marketing, as he reconnects with the DiscoPosse Podcast. Alex takes us on a journey through his entrepreneurial path, starting from a humble music school in 2009 to becoming a marketing expert. Discover how Alex navigated the challenges of the 2008 economic crash, scaled his business, and learned the importance of hyperlocal marketing. Alex shares invaluable insights into the intricacies of digital marketing, from the importance of a Google Business Profile to leveraging analytics and social media effectively. With a blend of humor and deep knowledge, Alex and the host delve into the evolution of marketing strategies and the significance of understanding your customer. Whether you're a small business owner or a marketing enthusiast, this episode offers a wealth of practical advice and inspirational stories. Tune in to learn how to turn creative passion into a successful business, the importance of serving your community, and the art of making every customer interaction count. This episode is a masterclass in combining creativity with business acumen to achieve remarkable results. This podcast is made possible by the team at GTM Delta