
Progression in door-to-door sales isn’t guesswork. In this episode of Discipline, Desire, Dedication, Dakota Lang and Garrett Cotten break down how reps at Performance Windows move from knocker to closer to running markets — and why some people stall while others scale fast.
Hear real examples from lawn care and pressure washing, why learning every role first matters, how to “buy back your time” with recruiting, and what a growth-focused culture looks like when a company opens 2–3 new markets a month. If you’re a d2d rep who wants leadership, this one is built for you.
Drop a comment with your current position (knocker, closer, manager), hit like, and subscribe for more d2d sales breakdowns.
00:00 Welcome + life update in Utah
01:26 What “progression” actually means in d2d
02:31 From knocker → closer → market owner (Performance Windows)
04:16 Learning every role before hiring
06:08 Buying back your time with recruiting
09:26 Selling + recruiting: the only 2 levers
12:30 Why some companies can’t scale
15:12 Merch, giveaways, more episodes coming