Between milking 115 cows of his own, helping on the family’s other farms and running feed mill as well as an ag dealership, Dwayne has his hands full, while understanding what it’s like to be on both sides of the buying decision.

Dwayne takes us through the challenges of running a small farm in the modern world, where equipment prices have more than doubled while the value of his product has stayed flat. As well as how he ended up running a ag dealership, the pitfalls of forgetting the smaller customers, and why renting machinery can be a great way to introduce customers to new machinery they may never have thought of buying before.