Help support the podcast: We are a listener supported podcast. By becoming a patron you will help us cover the costs of producing and distributing our podcast, while getting special premium access to the hosts. Please become a patron of Directionally Correct by going here: https://patron.podbean.com/directionallycorrect Check out Cole’s new website colenapper.com! Welcome to 'Directionally Correct' with Cole and Scott, a podcast dedicated to educating and entertaining listeners on the nuances of people analytics. In this enlightening episode, they are joined by renowned guests Kristin Cullen-Lester and Greg Pryor, editors of the influential book, 'The Social Capital Imperative.' Delve into the fascinating world of social network analysis and organizational network analysis as the guests share insightful distinctions between social and human capital. Listen as they explore the critical role social capital plays in organizational success, drawing from real-world examples and case studies presented in their extensive book. Discover how a focus on networks can aid organizational strategy, enhance team dynamics, and unlock hidden potential within your professional connections. Whether you are an academic, a practitioner, or simply curious about the pulse of organizations, this episode offers rich perspectives and invaluable knowledge. Don't miss the discussion on how social capital strategies can determine the success of tasks like managing a merger or fostering innovation within an organization.