As AI-generated content floods the digital world, how do you make sure your brand still sounds like you? In this episode, we explore why a distinctive, authentic voice is more important than ever - and how to protect it. We’ll look at practical ways to define and document your tone, how to use AI tools without losing your human edge, and why consistency across your content is key to standing out in a sea of sameness. AI can help, but it shouldn’t speak for you. Let’s talk about using it to amplify your voice – not erase it.