In this episode, we unpack Instagram’s game-changing algorithm update, effective from 10th July 2025. For the first time, content from public professional accounts - including posts, Reels, and videos - can now be indexed by external search engines like Google. We explore what this means for SEO, the growing overlap between social media and search, and how brands can optimise Instagram content for discoverability, traffic, and conversions. With AI Overviews and Zero Click Search on the rise, this is more than just an update - it's a strategic shift. Tune in to learn how to stay ahead, and how to opt out if needed.