In Episode 16 of Digitally Speaking, we step away from the digital world to talk about something more traditional – direct mail. Once seen as outdated, sending physical mail to customers is proving to be a valuable part of a hybrid marketing strategy, offering more attention for less cost than online ads. We also discuss a recent flyer campaign that divided opinion, raising questions about creativity, authenticity, and ethics in marketing. Old-school? Maybe. Effective? Definitely worth considering.