In another dynamic episode of Digitalization Tech Talks we are thrilled to delve into the transformative realm of generative AI with our special guest, Guy Bursell from Microsoft. If you’ve ever been curious about how GenAI can revolutionize the process industries, you’re in for a treat. We’ll uncover the myriad benefits it brings, from enhancing efficiency to driving innovation, and discuss the hurdles manufacturers might encounter. In this episode, you’ll discover:  The fundamentals of generative AI and its potential to reshape manufacturing processes. Real-world applications of GenAI in the process industries, showcasing its impact and success stories. Strategic insights on how manufacturers can effectively integrate this cutting-edge technology into their operations.  Join us as we explore the exciting possibilities of GenAI and provide actionable insights for leveraging this technology to stay ahead in the competitive landscape. Tune in and get inspired by the future of manufacturing!  Show Notes: Website (Microsoft): Artificial Intelligence Solutions | Microsoft AI (https://bit.ly/3UlhloZ)  AI Blog (Microsoft): Artificial Intelligence News and Updates (https://bit.ly/3AaYUws)  Industry Blog (Microsoft): Manufacturing and mobility (https://bit.ly/40drU19)  Press release (Microsoft and Siemens): Teamcenter + Microsoft Teams + OpenAI (https://bit.ly/3AbQvsC)  Website (Siemens): Unlocking the Power of Generative AI: Siemens Industrial Copilot (https://bit.ly/3UheCNx)  Blog (Siemens): NX Design - Siemens Software (https://bit.ly/3UnmJrP)    Promotional link: Global Hydrogen Conference, 2024: Global Hydrogen Virtual Conference 2024 (https://bit.ly/4fiTSNx)   Contact us: Guy Bursell (guybursell@microsoft.com) Don Mack (mack.donald@siemens.com) Jonas Norinder (jonas.norinder@siemens.com)