Welcome to DigitALI Savvy podcast! The program, which aimed to show what Digital marketing is, how can you increase your expertise in Digital marketing and what to do to become number one in it. This is the introduction episode, and in this episode, we will talk about reasons I decided to start this podcast, as well as topics which we will cover in our program. The topics we are going to cover in our programme: 1. First of all, we will be speaking about Digital marketing itself. We will speak about what really digital marketing is. We will cover different aspects of digital marketing and will approach it from various angles. 2. Classic marketing. We will also be speaking about marketing, as the term Digital marketing has 2 keywords. One of them is Digital, the other one is marketing. I am convinced that decent digital marketer should have fundamental knowledge in marketing. We will cover classical marketing topics like Marketing mix, sales funnels, behaviour marketing and etc. And for sure we will talk about all of those things from the digital perspective. 3. Facebook ads and google ads. And finally, we will talk about my two favourite topics, which are my core expertise as of now - it’s google and facebook ads. I am gonna share with you various topics, ranging from elementary basic things up to advanced tips and tricks in those powerful platforms. I will also share with you the latest updates from Google and Facebook, as they are constantly evolving things. 4. Apart from all of that, I will cover a lot of topics about digital marketers, what you need to know to become a DM, what kind of skills should you have for it. We will speak about both the hard and soft skills needed for DM. Who it will be interesting for: This program will be very helpful for different categories of listeners: - those who just started their way of digital marketer; - advanced marketers who have more than 3 or 5 or more years experience in DM; - classical marketers or managers who wanna know how to build their marketing strategies in the new digital marketing era and want to know what their marketing team does; - business owners so that let them know how to develop their businesses from the DM perspective.