Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers.
If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place.
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Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers.
If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place.
IAB ile Dijital Reklamcılık Dünyası #adtalks // Ömür Erdem Çelik & Melisa Matlum
DigitalBox
34 minutes
4 years ago
IAB ile Dijital Reklamcılık Dünyası #adtalks // Ömür Erdem Çelik & Melisa Matlum
DigitalBox'a Hoş Geldiniz!
Bu videomuzda IAB Türkiye Genel Koordinatörü Ömür Erdem Çelik, Head of Marketing Melisa Matlum ile dijital pazarlama iletişimi sektörünün sağlıklı biçimde gelişmesini sağlayacak denetim ve düzenleme mekanizmalarını oluşturarak, internetin reklam mecrası olarak tek çatı altında ve tarafsız bir biçimde ölçümlenmesini ve denetlenmesini sağlayan IAB'nin (Interactive Advertising Bureau) yapısını, stratejilerini ve geleceğini konuşuyorlar. İyi seyirler.
Welcome to DigitalBox!
In this video, IAB Turkey General Coordinator Ömür Erdem Çelik and Head of Marketing Melisa Matlum are talking about IAB (Interactive Advertising Bureau) which created the control and regulation mechanisms that will ensure the healthy development of the digital marketing communication sector. Enjoy!
DigitalBox
Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers.
If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place.