This week, we went international and caught up with Chicago based Aaqib Usman, Founder & CEO at Midwest Immersive.
In July 2016, Aaqib set up Midwest Immersive which is an interactive technology studio that works with brands and agencies combining new media art forms and emerging technologies to create one-of-a-kind consumer experiences. They’ve worked with a number of major brands including Nike, Adidas and Cadbury as well as won multiple awards for innovation.
Aaqib tells us about some of the most interesting and exciting projects he’s working on including the creation of a Snapchat lens that gained 24,000 views in just four hours as well as working on a project with Adidas during the 2018 FIFA World Cup.
I wanted to know how the public sector could use immersive technologies such as Augmented Reality (AR) to better engage constituents. Aaqib came up with some great examples so if you’re looking for ways to better engage your community, grab a cup of tea and take half an hour to listen to this episode.
We ask all of our guests which resources they use to enhance their digital transformation knowledge. Aaqib’s top pick was a podcast called AngelList where you learn investing from experienced angels and VCs.
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