Is optimizing existing tech more efficient than chasing the shiny, new object? Is your company flush with technology but still faced with productivity challenges? Did your last technology onboarding fall flat? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with Jane Hales, co-founder of Sapio Research, strategic partner for Seamless.AI, and most recently, founder of partofthe.team, about developing effective digital transformation strategies for businesses. Hales brings significant expertise in helping companies optimize their technology and processes, successfully systemizing Sapio Research to run efficiently without her daily involvement! McKinney and Hales discuss how companies create operational gaps between changing business strategies and updating processes, usually a drastic difference of four to five years. Organizations face common challenges, such as unused software licenses, failed CRM implementations and the tendency to focus on edge cases rather than common scenarios.  "About a third of [a company’s] software licenses and apps [are wasted],” Hales explains. “If you could put a third extra revenue or profit on your bottom line, wouldn't that be fantastic?" They also discuss the value of bringing outside expertise to optimize existing technology investments rather than constantly adopting new solutions. Hales emphasizes the importance of understanding and documenting processes before attempting to automate or transform them digitally. Her methodology includes practical solutions that enhance digital transformation customer experience, such as screen recording routine tasks for documentation, building process libraries for onboarding and training, and integrating core systems (what she calls "hero packages" - CRM, CMS, and project management systems) Sponsors: Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates dynamic relationships that expand their network. She has put together a giveaway with the tools to make your social influence life easy. Click HERE for a chance to win this exciting package of goodies to start building your social influence today!  Learn more about your ad choices. Visit megaphone.fm/adchoices