Mehrnaz Campbell in conversation with Nico Renner from BeiGene

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Digital Transformation Series

Mehrnaz Campbell

31 episodes

2 months ago

I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage

All content for Digital Transformation Series is the property of Mehrnaz Campbell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Mehrnaz Campbell in conversation with Nico Renner from BeiGene

Digital Transformation Series

58 minutes

8 months ago

Mehrnaz Campbell in conversation with Nico Renner from BeiGene

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene.

Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both.

Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days".

Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.