I recently caught up with Florent Le Mens, the Social Media Advisor at CQUniversity, to talk about emerging social media strategies and the importance of personal branding. With over eight years of experience in both digital marketing and social, Flo has a wealth of knowledge to share when it comes to crafting social strategies that drive real engagement. 

If you’re currently working in social media, or you’re a digital marketer looking to remain relevant within the industry, this is not an episode you’d want to miss! Flo and I take the time to share some valuable insights across a wide range of topics, including:

• The shift in social media strategies to prioritise stories.
• How to leverage user-generated content.
• How to utilise stories as a means of driving traffic.
• Soon-to-be-available features that Social Media Marketers should prepare for.
• What personal branding is and why it’s so important for Digital Marketers.
• Strategies on how to kickstart your own personal brand.
• How to prioritise the right platform for your personal brand.