The Importance of Search Engine Optimization for Small Businesses

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Digital Skills Mastery Lab

Mide Faro

16 episodes

5 days ago

Improving digital skills mastery will make you stand out in a competitive business environment. Digital skills mastery lab offers valuable knowledge that will help you better understand the value of learning digital skills.

Self-Improvement

Education

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All content for Digital Skills Mastery Lab is the property of Mide Faro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Self-Improvement

Education

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The Importance of Search Engine Optimization for Small Businesses

Digital Skills Mastery Lab

10 minutes 52 seconds

3 years ago

The Importance of Search Engine Optimization for Small Businesses

SEO which means Search Engine Optimization is a term that you might be familiar with. As a Business Owner, it will be advantageous to you if you have at least basic understanding of how it can help your business.

Some Basic Checklist of SEOs you need to know includes

· Understand Basic SEO concept

· Verify your Website with Google Search Console

· Verify your Website with Bing Webmaster Tools

· Setup Google Analytics

Common Importance of Search Engine Optimization for a Small Business includes the following

· It helps your Business to become an Authority in your Industry

· Increases website traffic and Targeted Traffic

· It helps you reach your Target Market much earlier in the Buyer’s journey

· It Promotes Small Businesses for free

Popular SEO Tools includes

AHREFs ,Google Search Console ,SEMRush ,Moz Pro ,UberSuggest ,Answer the Public , Keyword Everywhere , and Screaming Frog.

If you are yet to make SEO an essential element of your marketing strategy , I will suggest you give it a favorable consideration. The return on investment is high.