In this digital age, as a small business owner, you need to have a Smart Social Media Marketing Strategy in order to get the attention of consumers.

Getting used to Social media key terms such as Social Media ROI, Targeting, Engagement and Shares will be helpful.

If you can  consistently create fresh, high quality content that are addressing common questions from prospects as well as creating educational contents such as e-books, checklists, videos, and infographics that address buyer’s pains you have an advantage.

Social listening tools help monitor social media platforms for mentions of brands, specific Keywords, phrases, or hashtags. As a business owner, you can use them to track and measure the success of Social Media Marketing Campaigns, identify potential customers or leads, gather information on competitor intelligence.

Some of the Notable Social Listening Tools includes: 

Brand24

Brandwatch

Tweetdeck

Buffer

Hubspot

If you are strongly interested in growing audience, Social Media Advertising needs to be in your plan. There are 3 major types of social media advertising are: Organic, Paid and Earned. You have to also Integrate short-form and bite-sized content into your marketing plan. They are invaluable tools for marketing and educating prospective customers about products and services.

Having a smart social media strategy will distinguish your brand from Competitors.