Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
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Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redlining modern sports marketing.
Time Stamps:
0:30 Introduction - Social Media & Sports Marketing
1:26 Cleveland Browns “DawgPound” Logo Redesign Contest
4:25 Formula 1 & LEGO Partnership
6:55 Cleveland Cavaliers “Froggy” Meme
10:16 Lewis Hamilton’s Arrival at Ferrari
12:45 Conclusion - Overall Benefits of Social Media in Sports
Resources:
https://sproutsocial.com/insights/social-media-sports-marketing/
https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo
https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign
https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot
https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/
https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl
https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/
https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU
https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade
https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/
https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/
https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/
https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/
https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/
https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season
https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/
Digital Public Relations
Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
