It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
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It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR?
SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)
Digital Public Relations
It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
