It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
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It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
This episode of Digital PR Podcast is hosted by Will Jernigan and Priyanshi. We take a deeper look into influencer marketing's effect on brands and how to ensure your brand uses this type of marketing for its audience.
Length: 12 minutes, 44 seconds
0:24 - Introduction
0:37 - A Brief History of Influencer Marketing
1:35 - The Power of Influencers
2:34 - Types of Influencer Collaborations
4:30 - Brand Impact
5:18 - The Ethics
6:20 - Influencers’ Careers Behind the Scenes
7:06 - Micro vs. Macro Influencers
7:59 - Platforms
10:15 - The Future of Brand-Influencer Collabs
11:31 - Q&A
11:56 - Outro
Digital Public Relations
It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.
Intro: 0:00 – 1:15
Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08
Rhode, social listening, and sensory marketing: 2:09 – 3:30
Rhode, influencers, and user-generated content: 3:31 – 5:07
Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37
Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40
Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40
Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44
Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47
Kylie Cosmetics and social listening: 10:48 – 11:45
EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07
Common themes within campaigns: 14:08 – 15:11
Outro: 15:12 – 15:51
Sources:
https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/
https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa
https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent
https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/
https://shortyawards.com/17th/ms
