Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
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Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
In this episode of the Digital PR podcast, hosts Amy and Courtney explore the ways fast food companies have strategically used social media to enhance and promote their brands. From Wendy’s sarcastic social media presence and a Burger King tactic gone wrong, we analyze and share our thoughts on how these brands are using social media to stand out from their competitors. Tune in to indulge in the sweetest fast food social media strategies.
00:30: Intro
01:07: Wendy’s strategies
03:51: Burger King strategies
04:42: How a Burger King tweet went wrong
06:05: Our thoughts on the Burger King tweet
07:58: Chipotle strategies
09:53: McDonald’s strategies
10:40: The ‘Grimace’ campaign and our thoughts
11:58: Outro
References:
https://www.usatoday.com/story/money/2021/03/08/burger-king-uk-under-fire-women-belong-kitchen-tweet/4627505001/
https://www.foodbusinessnews.net/articles/27711-menu-innovation-driving-wendys-recent-success#:~:text=In%20particular%2C%20a%20SpongeBob%20SquarePants,highest%20monthly%20growth%20since%202021.
https://www.boredpanda.com/funny-wendy-tweets-jokes/
https://www.numerator.com/resources/blog/grimace-effect-mcdonalds-growth/
#DigitalPR #FastFood #SocialMedia #Wendys #BurgerKing #Chipotle #McDonalds
Digital Public Relations
Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
