Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
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Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.
0:00 – 0:35: Intro
0:36 – 2:20: Engagement Announcement Strategy
2:21 – 5:00: Fan Involvement and Easter Eggs
5:01 – 7:40: Cross-Fanbase and Media Power
7:41 – 10:15: Authentic Storytelling and Two-Way Communication
10:16 – 12:30: Social Media’s Role in the Campaign
12:31 – 14:15: Classroom Connection & Takeaways
14:16 – 15:00: Closing & Outro
Resources:
Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.
Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.
Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.
www.billboard.com/music/music-news…cord-1236052814/
www.businessinsider.com/taylor-swift-…-promo-2025-8
www.billboard.com/music/pop/swifti…wift-1235846630/
Digital Public Relations
Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.
Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421
