Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.

In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.

The key points include:

• The shift from optimizing for individual keywords to creating content that comprehensively covers a topic and matches what competitors are discussing.
• The importance of conducting entity and competitor analysis to understand what content and topics need to be covered on a page.
• The diminishing role of traditional link building in favor of earning high-quality links through great content and relationships.
• Strategies for addressing new or emerging topics with limited prior search data, such as using AI assistants to generate content outlines.
• The risks of using expired domains or scraping content, and the value of protecting one's brand by blocking domain name variations.