This week on “Digital Marketing This Week”, we delve into:

The latest changes Facebook advertising has rolled out,
The right techniques in search engine marketing, and
Google Analytics Reporting Basics

Catch the full episode here or read a quick summary below…
 
First up…
Facebook ads…
Facebook is trying out new ad formats that they hope to be more immersive and engaging.
 

“The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook.”
Right now, it’s being used by big brands…but eventually, when small businesses start tapping into this ad format, it’s important to remember that…

Your ads need to tell a story. Sure these ads are designed to be immersive, but you still need to compel your audience to watch and not hit that skip button.
You should keep an eye out for how the big brands are going to utilize this. Take note of what works and what doesn’t.
Assuming it does make it's way to direct response marketers, make sure that you still tie the technology back to achieving a result. At the end of the day, it’s still a tool that should help you reach your goals.

Read the entire article here…
Facebook's “Conversion Lift” tool gets updated…
What’s the real value of a Facebook ad? That’s the question that Facebook wanted to answer when they introduced Conversion Lift–”a tool designed to help marketers understand the additional business Facebook Ads drive.”

Recently, they’ve announced a new feature for Conversion Lift that focuses now on understanding how your individual ads are driving towards your objectives.
This means–

You get to make better marketing decisions based on metrics you get from your individual ads, which you can now measure against each other.
This helps you understand your ROIs on ad spend.
You get a more holistic view of ad performance in your marketing mix.

Check out the full article here…
Podcasting Power…
Mashable talks about a new milestone in podcasting…

“It has been a breakout year for podcasts, the overnight success that's been a decade in the making. The subscription and RSS-fed audio platform not only enjoyed unprecedented visibility thanks to Serial (a product of Chicago Public Media radio and This American Life), but was in the spotlight again in June when President Barack Obama joined comedian Marc Maron on his popular podcast WTF.”
As a marketer, you probably recognize the importance podcasts as an additional channel for interaction and engagement with your audience. Podcasting never really disappeared…but right now, it’s getting the attention that it rightly deserves.

With podcast listenership on the rise, now is the best time to start one.
Great podcasts don't cater to everyone. Like your website, it should address a specific audience for a specific purpose.
When you do decide to start your podcast, here’s my most important tip: be consistent. If you commit to upload a new podcast weekly,