Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW)
Chris Mercer
9 episodes
5 months ago
Analytics and Conversions Expert Chris "Mercer" shares the same tips, tools and strategies he uses with his own clients to create, track, test and optimize all facets of the internet marketing puzzle.
From Decoding the "How" & "Why" of Google Analytics and Google Tag Manager, to sharing valuable resources for everything from split testing, to social media marketing, to team management and more, Mercer gives his advice and answers questions based on his 20+ years of marketing experience.
Brought to you by SeriouslySimpleMarketing.com, The DMTW Podcast takes the internet marketing jargon and boils it down so everyone from business owners who are frustrated with marketing to top marketers with years of experience can immediately take these strategies back to their own business.
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Analytics and Conversions Expert Chris "Mercer" shares the same tips, tools and strategies he uses with his own clients to create, track, test and optimize all facets of the internet marketing puzzle.
From Decoding the "How" & "Why" of Google Analytics and Google Tag Manager, to sharing valuable resources for everything from split testing, to social media marketing, to team management and more, Mercer gives his advice and answers questions based on his 20+ years of marketing experience.
Brought to you by SeriouslySimpleMarketing.com, The DMTW Podcast takes the internet marketing jargon and boils it down so everyone from business owners who are frustrated with marketing to top marketers with years of experience can immediately take these strategies back to their own business.
#40: Understand Your Customers to Increase Conversions – Digital Marketing This Week
Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW)
28 minutes 48 seconds
10 years ago
#40: Understand Your Customers to Increase Conversions – Digital Marketing This Week
Conversions is a process. it’s all about split-testing - but split testing with a purpose that involves learning your customers' language. Following the Conversion Framework will help you decrease the "pain" involved from your user's perspective and increase the "pleasure" involved - ideas include decreasing distractions, creating congruency, and how to test for each of these various factors.
Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW)
Analytics and Conversions Expert Chris "Mercer" shares the same tips, tools and strategies he uses with his own clients to create, track, test and optimize all facets of the internet marketing puzzle.
From Decoding the "How" & "Why" of Google Analytics and Google Tag Manager, to sharing valuable resources for everything from split testing, to social media marketing, to team management and more, Mercer gives his advice and answers questions based on his 20+ years of marketing experience.
Brought to you by SeriouslySimpleMarketing.com, The DMTW Podcast takes the internet marketing jargon and boils it down so everyone from business owners who are frustrated with marketing to top marketers with years of experience can immediately take these strategies back to their own business.
