In this episode of Digital Marketing Masterclass Presents, we interview Joe Pulizzi, the author of Content Inc., to talk about how to develop a content plan that maximizes growth. Chapters: 0:00 Intro 2:10 Joe's Writing Career 3:27 Chad Pollitt: Will to Die 2 4:36 Start The Tilt 6:17 The Godfather Origin Story 9:16 Starting Content Marketing Institute 10:39 Getting the most of a minimal viable audience 12:27 Joe's True Inspiration 13:10 Starting Content Marketing Institute 20:10 Selling CMI 21:30 The 2nd Generation Challenge 24:39 Content Tilt: the Answer to the Content Shock 28:10 Content Energy 29:40 Promotion & Picking a platform for max distribution 32:41 Content Plan: How to get the most out of your content 35:50 What is QWASI 39:16 Content Marketing KPIs 44:18 Sell or Go Big 48:05 How to get a hold of Joe 49:35 The Farotech Unique Process