In this episode, we revisit with Andy Crestodina of Orbit Media. Together, we walk through the latest version of his book Content Chemistry. Throughout the episode, we talk through the often overlooked details that help great content marketing campaigns succeed and how you can adopt these ideas for your own campaigns.
Andy’s Book: The Orbit Media Annual Blog Survey: Chapters: 0:00 Intro 1:26 the Value of Competition Working Together 2:46 Mindset to Simplify Communication 6:23 Andy’s Book: Content Chemistry 9:10 What is Content Jam 11:45 The Humble Beginnings of Entrepreneurship 17:16 The Most Useful Website Wins… Here’s How it Works 19:56 What is QWASI 21:47 Marketing on platform you don’t own 22:59 The Science of SEO Optimized Content 26:26 How to get backlinks to Products & Services pages 30:45 Turning E-Mail & SOPs into SEO Content 38:49 Turning FAQs into Asset Pages 39:43 The Power of Durable Content 42:19 Double Down on Unicorn Content 45:21 Using Web Utilities & Tools to garner Backlinks 49:17 4 Quadrant Backlink Theory 50:17 SERPe and User Intent 54:28 Ask my competition if… 56:36 Bad Metrics To Use as a Gauge 59:14 How to polish your message BEFORE you drive traffic 1:00:48 The Need to Diversify and Understand What You Own 1:06:36 Orbit Media: Annual Bloggers Survey 1:11:10 The Farotech Unique Process