In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Ben Sailer, Director of Inbound Marketing at WordPress.com at Automattic. Ben shares his journey through the ever-evolving landscape of digital marketing, shedding light on the challenges of changing market perceptions, particularly about WordPress.com. He also offers invaluable advice on the importance of understanding business fundamentals, effectively communicating the value of marketing efforts, and overcoming misconceptions in the industry. Tune in to gain insights on how to navigate the complexities of digital marketing in today’s fast-paced environment.