This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future oppo...
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This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future oppo...
Ben Mulligan - Head of Digital & New Revenue Development - Digital Transformation Expert
Digital Marketing Insights Show
34 minutes
2 years ago
Ben Mulligan - Head of Digital & New Revenue Development - Digital Transformation Expert
This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about the need to get into personalisation giving better packages for their partners and the challenge...
Digital Marketing Insights Show
This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future oppo...