Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
2 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
All content for Digital Marketing from the Trenches Live at the Hive is the property of Honeypot Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
Unlocking The Power of Google Business Profiles for Local Businesses
Digital Marketing from the Trenches Live at the Hive
37 minutes 37 seconds
1 year ago
Unlocking The Power of Google Business Profiles for Local Businesses
Welcome back to Digital Marketing from the Trenches - Live at the Hive!
Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days?
Google Business Profiles offer features like reviews, direct calls, and content posting features, making it easier for consumers to find and engage with businesses.
We also discuss the benefits of NFC tags for gathering reviews and the significance of consistent updates.
In this podcast, we're discussing the role Google Business Profile plays in lead generation and the importance of integrating local lead generation, SEO and reviews with your marketing strategies.
The TLDR (Too Long Didn't Read) Version
Live at the Hive - Google Business Profiles and Lead Generation
Dan Nedelko introduces the podcast "Live at the Hive" and mentions the previous podcast that ran for four years.
Dan welcomes Joseph DellaVecchia, who is a long-time listener and first-time guest co-host.
Joseph DellaVecchia shares his background and mentions his involvement in various social media platforms.
Dan and Joseph discuss the importance of refreshing content to avoid feeling stale and the constant changes in marketing trends.
Discussion on Social Media Platforms and Algorithms
Dan and Joseph talk about the evolution of social media platforms like TikTok, YouTube Shorts, and Instagram Reels.
Joseph shares his observations on the differences in engagement and content performance across different platforms.
They discuss the challenges of understanding and adapting to ever-changing algorithms, especially on TikTok.
Dan emphasizes the importance of staying updated with platform changes to maintain relevance and engagement.
Introduction to Google Business Profiles
Dan introduces the main topic of the podcast: Google Business Profiles and their importance for local businesses.
They highlight the significant number of local searches conducted by consumers in the last 30 days.
Dan explains the broader context of digital marketing and its impact on businesses and consumers.
Joseph and Dan discuss the evolution of business directories from traditional Yellow Pages to modern Google Business Profiles.
Benefits and Features of Google Business Profiles
Dan explains the ease of setting up a Google Business Profile and its benefits for businesses.
They discuss the various features available, such as phone calls, directions, website links, and reviews.
Joseph shares his experience with different platforms and the varying engagement metrics observed.
Dan emphasizes the importance of businesses verifying their profiles and keeping them updated.
Importance of Reviews and Consumer Behavior
Dan and Joseph discuss the significance of reviews in influencing consumer decisions.
They highlight the rise of review-based platforms like Amazon and how it has shaped consumer behavior.
Joseph explains the role of Google Business Profiles in allowing businesses to interact with reviews and maintain a positive online presence.
They discuss the importance of genuine,
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
