Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
3 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
Digital Marketing from the Trenches Live at the Hive
3 years ago
The Anatomy of a Rebrand: Humanizing a Tech Brand
When your business grows and expands from its original design, customers new or old can become confused by the change and unsure of the direction you're heading in.
Your company may need to redefine itself to reduce complexity, and the best way to do that is through a rebrand.
In this episode, we are joined by our two special guests, Kim Tarlo from Mint and Josh Alvernia from Clue.
Kim is the Executive Creative Director and Partner at Mint, an independent creative agency that builds brands to make a positive impact on culture and the future.
She works with brands to take on the different business challenges that they face depending on their lifecycle. Kim also works with big companies who are trying to evolve to a new audience or launch new campaigns and products.
Josh is the CEO and Co-Founder of Clue, a leading data and media partner for search, social, and programmatic advertising.
At Clue, Josh helps marketers interpret and transform their data into growth.
His team of strategists, traders, developers, data analysts, and engineers help right-size data and advertising technology to solve unique challenges and unlock businesses' boundless potential online.
Overcoming challenges of a rebrand and finding inspiration through process and execution to deliver a clear message and service.
Rebranding a company can help it thrive and become timeless to keep up with audiences of today and the future.
The Anatomy of a Rebrand: Humanizing a Tech Brand
We'll be discussing the inspiration, process, and execution that goes into the rebranding of a business.
What's on the agenda?
Introducing Kim Tarlo of Mint and Josh Alvernia of Clue.
The business perspective on rebranding.
The agency perspective on rebranding.
What goes into a rebranding project?
The common pitfalls or challenges when rebranding and ways to avoid them.
How to measure if the rebrand was a success.
Introducing Kim Tarlo of Mint Agency and Josh Alvernia of Clue Digital
Meet Kim Tarlo. She is the Executive Director and Partner at the Mint Agency based in Toronto.
Mint Agency works with brands that take on different business challenges such as rebranding.
They work with different clients who are trying to evolve to a new audience or launch new campaigns or products.
Meet Josh Alvernia from Clue Digital. Clue Digital is a data and media partner across search, social and programmatic advertising.
The goal of Clue Digital is to help marketers interpret and transform their data into business growth, especially through expertly managed media campaigns.
The mission of Clue Digital is to right-size data and advertising techniques so that they can solve unique challenges.
The Business Perspective on Rebranding
The internal perspective of the business can change when it starts growing.
The changes occur when companies shift their products or services while growing.
The primary reason to rebrand a business is to change the target audience and change the marketing strategy.
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
