Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
2 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
SEO Fundamentals and the Future of Search for Business
Digital Marketing from the Trenches Live at the Hive
3 years ago
SEO Fundamentals and the Future of Search for Business
It can undoubtedly be frustrating when your business or website comes up at the bottom of a search.That's exactly why you need proper SEO optimization to increase traffic to your site and climb the search engine ranks to be visible to potential clients.In this episode, we'll be talking to Vikas Singal, an entrepreneur, Professional SEO Consultant, Founder & CEO of SamBlogs.com, and Founder of Grownle.com who has been working in Digital Marketing Industry for over 11+ years.Vikas is well known for providing invaluable service and SEO insights to all of his clients to help accelerate their business growth.
Whether you are the leader of a small business, start-up, challenger brand, or enterprise, Vikas can answer your SEO questions.Knowing the importance of SEO and what it can do for your business will get you the result you need in the world of digital marketing.It's all about increasing your findability online and ranking at the top so people can find your business.SEO Fundamentals and the Future of Search for Business.
We'll be discussing SEO 101 and what the future holds for potential SEO tactics as they continue to change and grow.
What's On Agenda?
The importance of SEO and why businesses need to include it in their marketing strategy.
Search fundamentals.
How businesses can get started with an SEO program.
The most common misconceptions about SEO.
How SEO will evolve in the future.
Top tips and advice for businesses looking to increase their findability online.
The Importance Of SEO And Why Businesses Need To Include It In Their Marketing Strategy
You've probably heard a hundred times or more how important Search Engine Optimization (SEO) is as a digital marketing technique. But do you really understand the significance of SEO?
Increasing visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial SEO duties. Your rating has a direct impact on your visibility.
It's important to raise your organic page ranking since the higher you appear on a search engine result page (SERP), the more probable it is that potential customers will see you and click through to your website.
One of the key objectives of SEO is to increase online traffic, and you can improve traffic by improving visibility and ranks.
Search Fundamentals
A website's rank in search engine results is influenced by a variety of factors, including SEO. Here are 3 essential elements of a successful SEO campaign.
Keywords: In order for the audience to find your website through a search engine, keywords must be included throughout the content of your website. Your search engine ranking can be made or broken by using relevant keywords.
Links: Search engines can easily increase your rank by linking back to your website and using a variety of other factors. Although some people think that increasing the number of links is the greatest approach to boost their SEO, the quality of the links really has a higher ranking than the quantity.
Content: The king is good content. Search engines can tell when a website's content is trustworthy, so stuffing your keywords all over the place won't improve your rating. Instead, produce material that is clear, insightful, condensed, and enticing. There are many different types of content, including blog posts, white papers, websites, case studies, and more.
How Businesses Can Get Started With an SEO Program?
Start-ups and small businesses can leverage SEO to attract qualified website traffic and prospects.
Use Google Ads Keywords Planner to identify trendy and relevant keywords
Include Relevant Keywords in the Title Tag and Website Content
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
