Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
2 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories
Digital Marketing from the Trenches Live at the Hive
58 minutes 59 seconds
1 year ago
Lessons in B2B Sales and Account Based Marketing – Reading Reddit Sales & Marketing Stories
We're back with a new episode of Digital Marketing from the Trenches - Live at the Hive and this week, we're reading Reddit Sales and Marketing Stories. For those of you not in the know, Reddit is one of the most magical places on the internet, where regular folks like you and I can ask the Reddit community anything we may have on our minds.
Reddit is a gold-mine of "subreddits" or communities created around any topic imaginable. Members ask some of the best and worst questions from very active communities. In today's episode of Digital Marketing from the Trenches, we're featuring some of the best Reddit Sales and Marketing Stories from the following subreddits:
Joe and Dan delve into some of their favourite Reddit Stories, bringing things full circle and giving their opinions and experience in response to some of the best sales and marketing stories including:
Worst Meeting Ever! (Sales)
Thinking Through the Merch and Know-It-All CEOs and Power Dynamics. (Marketing)
I'm told to do 100% ABM messaging. I'm in Sales, Not Marketing and I'm going to fail. (ABM)
LinkedIn Lunatics!
Answering your own comments with a comment.
Winning the Lottery vs 100,000 LinkedIn Followers.
His divorce was the worst job he ever had so he added it to his resume.
His wife got pregnant by another man. He learned 9 things about B2B from that experience.
Key Takeaways
Alignment between sales and marketing is crucial, especially for Account-Based Marketing (ABM) strategies.
Don't just tell salespeople to do ABM if they have no experience with it - work together to integrate their existing successful tactics.
Understand the client's true needs and set expectations properly.
Keep in regular contact with clients/prospects to avoid misalignment.
Don't be afraid to push back respectfully on leadership decisions that don't align with data/strategy.
Key Podcast Moments
The agency prepared an extensive proposal for a client, only to have the client completely change direction at the last minute with no explanation.
An SDR was told to do 100% ABM outreach, even though their previous high-volume outreach was successful.
Examples of questionable LinkedIn posts and behaviors, like self-congratulatory comments and using personal tragedies for engagement.
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https://www.youtube.com/watch?v=vMSzOrbpEb8
We're an Account Based Marketing Agency specializing in Sales and Marketing Alignment for Mid-Market businesses. Our Grow Programs are the perfect fit for business of any size looking to grow their B2B sales effectiveness with Lean ABM strategies and tactics. We're also Hubspot certified and have a team of expert marketers ready to launch you into the world of modern sales and marketing.
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Read the Complete Podcast Transcript
Dan Nedelko 0:00And in 321,
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
