Digital Marketing from the Trenches Live at the Hive
Honeypot Marketing
10 episodes
2 days ago
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
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Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
Digital Marketing from the Trenches Live at the Hive
3 years ago
How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
It's true that everyone needs healthcare, so why would medical professionals consider marketing?
With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.
In this episode, we'll be talking to Justin Knott, CEO of Intrepy Healthcare Marketing.
Justin is a speaker, podcaster, and content creator that helps physicians and medical practices tell their stories. He promotes their procedures and specialties to engage with existing and potential patients to drive new business and growth.As the President & CEO of Intrepy Healthcare Marketing, Justin aids doctors and surgeons in creating a connection with their patients and communicating key differentiators through healthcare marketing strategy development.
The right content strategy can help you compete with larger healthcare systems in your market.
Get the best engagement from a marketing perspective to help your practice stand out among the rest.
How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices
What's on agenda?
Defining a marketing strategy.
Why is SEO so important when building a marketing strategy?
Is paid advertising necessary to attract new clients?
Specialty Marketing Strategies.
What are the most important elements of tracking performance and ROI?
Best practices.
Let's dive in!
Defining a marketing strategy
A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.
It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
Few things to keep in mind while developing a marketing strategy:
Marketing is more than just advertising and promotion – it's all about connecting with the customer.
A marketing strategy sets the direction for all your product and marketing-related activities.
Having a marketing strategy helps keep all your activities on track.
Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business.
Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them.
Why is SEO so important when building a marketing strategy?
SEO is the most viable and cost-effective way to understand and reach your customers at critical moments.
The goal of experienced SEO is to lay a strong foundation for a beautiful website with a clean and effective user experience that is easy to find by searching, thanks to the reliability and reliability of the brand and its digital properties.
SEO dates and formats provide a clear signal of intent and user behaviour. This happens in different ways.
Search for query data.
SERP analysis.
Analytical data and AI insights.
Local SEO aims to optimize digital properties for your specific environment,
Digital Marketing from the Trenches Live at the Hive
Welcome to Live at the Hive, the Weekly Podcast, Facebook Live, Periscope, and YouTube Digital Marketing Livestream from the team at Honeypot Marketing. Join us every Friday afternoon as we explore What's New and What's Working in the world of Digital Marketing. Arm yourself with powerful new marketing strategies and tactics you can use today. Join us if you’re a marketing professional, run a small or medium sized business, or if you’re interested in keeping up in the latest Digital Marketing trends and news. Live at the Hive is brought to you by the Honeypot Marketing team and Dan Nedelko, Founder and CEO of Honeypot Marketing. Dan started the agency in 2003, back when some people still weren’t sure if this whole “Internet Thing” would actually catch on. Special Guests or Two members of the Honeypot team join Dan every week to discuss what’s new in trending content, Digital Marketing strategies and tactics you can use to grow your business.
